Elena Kartseva

I am a Milan based designer with expertise in colour and spatial design, gamification, interactive storytelling, and innovative technologies.

Elena Kartseva

I am a Milan based designer with expertise in colour and spatial design, gamification, interactive storytelling, and innovative technologies.

My Story

My journey as a storyteller began as a journalist and writer, where I curated captivating narratives centred around lifestyle, architecture, and design.

After a few years, I pursued my passion for interior design by earning an M.Sc. degree from Scuola Politecnica di Design and IULM in Milan, Italy. My studies specialized in colour design and user-centred methodologies, which allowed me to expand my skill set in this field.

Fast forward ten years, I’ve grown my career as Head of Production at PlaySys, where I develop immersive storytelling, gamification experiences, AR/VR projects, and video games. I am always excited to explore the possibilities of modern technology and its impact on both the market and the users. My expertise in spatial design and interactivity, combined with my storytelling skills, enables me to create unforgettable experiences for audiences.

Services

Concept design, interior design, color design, virtual reality, user experience, and storytelling

What I can do for you

Contacts

For information inquiries and cooperation proposals
just drop me a line.

Get in touch

Where I've worked

2022 - Now
Head of Production, at PlaySys, Milan
2013 - 2022
Color Designer and Production Designer at PlaySys, Milan
2015 - Now
Color Design Lecturer
2010 - Now
Freelance Interior Designer
2014 - 2018
Freelance Writer for Architectural Digest
2013 - Now
Editor at 3D Architettura. Digital Architecture Magazine, Milan

Selected Projects Portfolio

DREAMERS VIDEO GAME
Color Design. Production Design
In Development | PlaySys
www.dreamers-game.com
FADE OUT. VR ESCAPE ROOM
Production Design
2019 | PlaySys
TILESKIN APP FOR SALONE DEL MOBILE
Spatial Design. Production Design
2017 | PlaySys
ABYSSUS VR GAME
Storytelling. Color Design. Production Design
2016-2017| PlaySys
KITTY SCRATCH GAME
Interior design. Color design
2013 | PlaySys
THERAPIST OFFICES IN NEW YORK
Interior design. Furniture Layout. Stylistic Concept
2021
APARTMENT IN GERMANY
Interior design. Furniture Layout. Stylistic Concept
2021
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2019
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2018
PLAYSYS OFFICE IN MILAN
Interior design. CMF Design. Decoration
2017-2018
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2018
APARTMENT IN ITALY
Interior design. Furniture Layout. Stylistic Concept
2017
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2016
PIXEL ART CITIES
Wallpaper Graphic Design. Interior design. Color Design
2015
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2014
APARTMENT IN PARIS
Interior design. Furniture Layout. Stylistic Concept
2014
STUDIO APARTMENT
Interior design. Furniture Layout. Stylistic Concept
2013
[UNTITLED] HOTEL | Scuola Politecnica di Design for Maison Martin Margiela
Interior design
2012
MOKA MARKET. SUPERMARKET OF THE FUTURE | Scuola Politecnica di Design for EXPO Milano 2015
Interior design
2012
ENDLESS RESTAURANT | International Design School
Interior design
2010

Contacts

I am always open to new cooperations as well as to new freelance design projects in Italy, and worldwide. If you have anything interesting in mind, just drop me a line.

hello [at] kartsevaelena.com