My journey as a storyteller began as a journalist and writer, where I curated captivating narratives centred around lifestyle, architecture, and design.
After a few years, I pursued my passion for interior design by earning an M.Sc. degree from Scuola Politecnica di Design and IULM in Milan, Italy. My studies specialized in colour design and user-centred methodologies, which allowed me to expand my skill set in this field.
Fast forward ten years, I’ve grown my career as Head of Production at PlaySys, where I develop immersive storytelling, gamification experiences, AR/VR projects, and video games. I am always excited to explore the possibilities of modern technology and its impact on both the market and the users. My expertise in spatial design and interactivity, combined with my storytelling skills, enables me to create unforgettable experiences for audiences.
Concept design, interior design, color design, virtual reality, user experience, and storytelling
Where I've worked
Head of Production, at PlaySys, Milan
Color Designer and Production Designer at PlaySys, Milan
Color Design Lecturer
Freelance Interior Designer
Freelance Writer for Architectural Digest
Editor at 3D Architettura. Digital Architecture Magazine, Milan
Selected Projects Portfolio
I am always open to new cooperations as well as to new freelance design projects in Italy, and worldwide. If you have anything interesting in mind, just drop me a line.
hello [at] kartsevaelena.com